In October 2016, shortly after Nobaday began sponsoring Max Parrot, he stepped into the spotlight, strapped on his NOBADAY board, and landed the first ever Double Backside Rodeo, featured on ESPN’s X Games and the Dew Tour. That trick was his seventh “first ever,” and each year Max continues to push the sport to new heights.
Riding his specially designed Nobaday signature board, Max has had a very successful season, placing first in slopestyle at the Laax Open, big air at the Copper Grand Prix, Air Style Innsbruck, Air Style Los Angeles and X Games Big Air Aspen and taking second place in slopestyle at the Winter Dew Tour, earned 10 podiums in the past season. He was also the top qualifier in slopestyle at the Sochi Winter Olympics.
In early 2019, Parrot was diagnosed with cancer and went through extensive chemotherapy. He recovered later that year and returned to competing, winning gold at the 2020 Winter X Games.
Parrot was named as part of Canada's 2022 Olympic team. He began his Olympics in the slopestyle event, Parrot finished the qualifying round in 10th place which meant he would start third in the final. In his second run of the final, he scored a 90.96, a run that would not be beat, locking up the gold medal for Parrot.
Max’s success is no coincidence. Born and raised near Bromont ski area and having inherited the DNA of his father, an alpine ski racer national hopeful and Canadian waterski champion, Max was ideally placed to fully develop his natural talent for snow sports.
When Max was 9 years old, a friend of his received a snowboard for Christmas. Max really wanted his own, but his parents were reluctant, worried that snowboarding was more dangerous than skiing - the family sport. Max spent the next summer mowing almost every lawn in his neighborhood to save up enough money to buy his board in the fall.
Only then was he allowed to polish his snowboarding skills by training at Bromont’s snow park almost every evening after school. Max still demonstrates the same single-minded focus and commitment in his training in order to become one of the most preeminent athletes in his sport.
At 16, Max took third place at the St-Sauveur Shakedown, which marked the beginning of his professional career. However, Max’s parents would only allow Max to travel the world alone and loan him the money he would need to enter international level contests if he successfully completed high school.
Max’s meteoric success on the World Snowboard Tour, from his rookie year in 2011 to being World Snowboard Tour Big Air Overall Champion in 2014, has led him to achieve over 35 podiums so far. By now a Slopestyle and Big Air X Games veteran with 8 medals, in 2014 Max won both Snowboard Big Air and Slopestyle at the same X Games.
Two weeks after the 2014 X Games, Max was the top qualifier in Slopestyle at the Sochi Olympics with a near perfect score, only finishing fifth in the final. He is now viewed by many analysts as a top contender to win both gold medals in the Slopestyle and Big Air events at the 2018 Olympics.
So far, in his young pro snowboarder career, Max Parrot has made snowboarding history seven times. In 2013 he laid down the first Backside Triple Cork ever seen in an X Games Slopestyle event. In 2014, Max was the first to land 2 consecutive Triple corks in a Slopestyle run at the X Games. In April 2015, Max flawlessly performed what was thought to be impossible at the time, the very first Switch Quadruple. In 2016, Max lands 3 consecutive triple corks at the Laax Open. In 2016, he pushed the limits again and lands the first ever Cab triple cork 1800 in contest and the first ever Backside Double Rodeo 1440 filmed in Switzerland. In 2017, Max performed the first ever quadruple underflip in competition at the X Games.